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Mobile’s Role in the Future of Work
The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many...
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Mobile’s Still on Top for Holiday Shopping
As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will...
View ArticleCreative Showcase: Frisian Flag 123
Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant. Frisian Flag 123, made for...
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Christmas & New Year Shopping 2021 – Highlights from APAC
We are officially in December, which means that the holiday shopping season is kicking into high gear. To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across the...
View ArticleMobile Monday: Looking Back and Forward with Digital Turbine, AdColony, and...
Throughout the year, Digital Turbine, AdColony, and Fyber have kept you up-to-date with the latest news, trends, and developments in the mobile world. As the year winds down, we are looking back at...
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Valentine’s Day Survey 2022 — Highlights from EMEA & LATAM
Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online...
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How Mobile Brought an ‘Attention Economy’ to a Global Stage
Each year, App Annie releases its State of Mobile report, providing in-depth analyses for high-growth industries and emerging markets. We’re covering some of the key highlights of this report,...
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Work Hard. Play Hard. Here Are the Games We Love
It’s no secret, we love the mobile gaming ecosystem. It’s what we breathe and eat for breakfast. The rest of the world has caught up in all the fun too – even beating many other forms of...
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The Power of Mobile During March Madness
After The Big Game aired last week, marketers are reminded how much buzz ads get during this time from consumers on social media, between peers in-person, and in-app on mobile. While users are...
View ArticleHow to Maximize and Optimize Engagement in Your App
Even though mobile engagement is one of the most important outcomes to achieve as a developer, it’s never been easy to understand – probably because everyone has their own idea of how to define it....
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